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2009 FDU Open

2009 FDU Open
Dr. Anthony Rivano

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Wednesday, October 6, 2010

Is Pain Your Obstacle to Fitness? Chiropractic Can Help

Chiropractors across the country will highlight how they can help patients focus on getting past the roadblocks to fitness & better health during National Chiropractic Health Month. The theme for the 2010 observance is “Why Weight? Get Healthy!”

FOR IMMEDIATE RELEASE

PRLog (Press Release) – Oct 06, 2010 – Are aches and pains getting in the way of your weight loss goals? Anthony Rivano, D.C., a Board Certified Chiropractic Sports Physician located in Florham Park can help. This fall, doctors of chiropractic across the country will highlight how they can help patients focus on getting past the roadblocks to fitness and better health during National Chiropractic Health Month. The theme for the 2010 observance is “Why Weight? Get Healthy!”
More than 60 percent of adults in the United States are either overweight or obese, according to CDC statistics, and obesity is associated with an increased risk of diabetes, hypertension, heart disease, and some types of cancer. However, many people are unaware that even modest weight loss, such as 5 to 10 percent of a person’s total body weight, could improve blood pressure as well as blood cholesterol and blood sugar levels. That’s only 10 to 20 pounds for a person who weighs 200 pounds.
Yet losing weight can be a struggle, and many people wonder where to begin. The answer for some may be in the office of a doctor of chiropractic (D.C.). “Diet pills and extreme diets do not offer long-term solutions,” says Dr. Rick McMichael, president of the American Chiropractic Association. “Doctors of chiropractic, on the other hand, offer natural approaches such as exercise, diet and hands-on care to help keep you active and able to achieve your weight-loss goals in the short term, and also help you maintain your fitness level and thereby avoid some chronic conditions down the line.”
Consultation with a D.C. is particularly important when you consider that the effects of obesity on the musculoskeletal system—osteoarthritis, back pain, neck pain and joint pain—often cause overweight people to avoid physical activity and exercise when they need it most.
“If you’re carrying more weight than the load-bearing structures of your body—spine, legs, etc.—can handle, there’s going to be pain, loss of movement and degeneration in the joints,” adds Dr. Rivano. “Particularly if you’re carrying most of your weight in your abdomen, the low back and the spine will need to work harder to hold you upright. This adds extra stress and tension on your muscles, which in turn creates stiffness.”
Sponsored by ACA, National Chiropractic Health Month is held each October. The event helps raise public awareness of the benefits of chiropractic care and its natural, whole-person, patient-centered approach to health and wellness.
Dr. Anthony Rivano is a graduate of New York Chiropractic College and a proud resident of Florham Park. He has been in private practice in the Florham Park area for nearly 4 years. For more information about how Dr. Rivano can help you achieve better overall health and wellness, please visit http://www.chiropractorflorhampark.com, email drrivano@rivanochiropractic.com, or give us a call at (973) 845-6282.

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The Rivano Chiropractic Health Center is Florham Park's premier chiropractic center! Dr. Rivano uses state of the art equipment along with a gentle hands-on manual therapy & a variety of therapeutic exercises to facilitate the healing process. Health is more than just the absence of disease or lack of pain; rather it is a realization of your full potential for well-being. When your body is in a state of health, it can adapt & heal and self-regulate. End the perpetual pain cycle today! Contact Florham Park's leading chiropractic authority and begin experiencing the true meaning of health & vitality. Visit http://www.chiropractorflorhampark.com or call our office today at (973) 845-6282. We're here to help you become pain free!

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Is Pain Your Obstacle to Fitness? Chiropractic Can Help http://ping.fm/Fdmyg

Thursday, July 1, 2010

Wednesday, May 19, 2010

Chiropractor - Florham Park NJ - Dr. Rivano
http://ping.fm/AWhCP
Compelling evidence to eat organic foods and avoid acquiring ADHD!
http://ping.fm/acMli

Thursday, May 13, 2010

5 Reasons Why Type One Diabetes is on the Rise
http://ping.fm/5jIWy

Sunday, April 18, 2010

News Flash! The HFCS Monopoly is Finally Cracking…http://ping.fm/WbH8F

Saturday, April 17, 2010

The FDA Shuts Down Common Infant Vaccine After Startling Discovery
http://ping.fm/5Fbaw

Thursday, April 15, 2010

Hello friends and family...LIFESTYLE MEDICINE: TREATING THE CAUSES OF DISEASE is what chiropractors have been practicing for over 100+ years!
http://ping.fm/9ay8I
Shocking Sugar Content of Common Food Products
http://ping.fm/7cWDl

Friday, April 9, 2010

^FDA finally admits that asthma drugs can actually cause serious asthma attacks
http://ping.fm/dqDaj

Thursday, April 8, 2010

More Proof Flu Shots Don't Work
http://ping.fm/OqVTj
One of the most controversial topics in healthcare is the discussion of Vaccines. I am not "anti-medicine" because there is an appropriate time and place where medical intervention is warranted. However, we cannot depend on the media, our government, or the current healthcare care model most people subscribe to, to inform us about how vaccines actually influence our physiology. You must educate yourself to the best of your ability and keep a clear open mind and form a well educated decision before taking the plunge!
http://ping.fm/fVyti

Monday, April 5, 2010

Feds found Pfizer too big to nail
http://ping.fm/cREzF

Friday, March 19, 2010

http://ping.fm/BhPew
Everyday Office Ergonomics

Nearly anyone who has used a computer has experienced discomfort in the neck at some point. The most common cause is overuse of the neck muscles to hold the head up, instead of letting the spine do the job. Follow these tips to minimize discomfort in the workplace.

Adjust the monitor
In general, the screen should be about an arm’s length away and should always be placed at eye level.

Position the chair
Lower the chair until feet are well supported on the ground; adjust the seat depth so there is one-to-three fingers’ space between the front of the chair and the back of the knee; and position armrests so they are one inch below the forearm.

Choose a keyboard
A keyboard that allows angle and pitch adjustments is generally best so as to avoid severely bent wrists. Additionally, a keyboard tray can fix problems such as excessive reach for the keyboard and improper wrist angles when typing.

In addition to following these ergonomic tips, office workers should also take 15-second micro-breaks every hour to shake out their arms and allow their eyes to focus on something farther away than the computer screen.

Thursday, March 18, 2010

Why Cholesterol May Not Be the Cause of Heart Disease http://ping.fm/mKJBs

Wednesday, March 10, 2010

Can Chiropractic Help Scoliosis?
THE DOCTORS TV SHOW - Pediatrician Dr. Jim Sears demonstrates how he tests for scoliosis while chiropractor Jennifer Jara adjusts Kailyn's back and explains other types of care.
Length:2:11
http://ping.fm/rNIj6

Wednesday, March 3, 2010

Top 5 consequences to bad posture

Prevention and awareness is the best care for health-related problems. One of the easiest and most logical ways to prevent bad posture habits is to think about the consequences.

1. Tension Headaches: Sitting hunched over at your job, most commonly caused by your hands reaching for the keyboard when typing on your computer leads to your shoulders and head slumping forward. This posture tightens the muscles in your neck, upper back and shoulders. After awhile, the tightness causes nerve irritations and muscle spasms which restrict proper flow of blood to the back of your head. This leads to tension headaches.

2. Diminished Breathing: Poor posture can lead to severe kyphosis (hunched back) causing the torso collapse leading to breathing difficulties. Rounded shoulders and overly bent or imbalanced spine restrict the expansion of the rib cage, which restricts the rise and fall of the breathing diaphragm. Reduced rib and spinal mobility will affect the normal breathing movement. If the diaphragm can't rise, it won't be able to draw in as much oxygen during inhalation.

3. Fatigue: Fatigue is one of the most common causes of bad posture. Tired and tight muscles cannot support the skeleton as they are designed to do. Your muscles have to work extra hard just to hold you up if you have poor posture, leaving

you without energy. Lack of adequate muscle flexibility and strength, abnormal joint motion in the spine and other body regions will lead to overall muscle fatigue.
4. Make you look older: Never underestimate the beauty and health benefits of good posture. Often poor posture is just a bad habit that is easily corrected. Poor posture not only makes you look older, but could be the first step toward dowager’s hump, double chin, potbelly, and swayback as well as some internal problems too. When a person is hunched over or not standing straight that person may be perceived as older than they actually are. Good posture is not only beneficial to your body; it also makes you look taller and slimmer. What's more, good posture can convey self-confidence, which may just be the best accessory you can have.

5. Back pain: Most common consequence of poor posture, due to muscle strain, especially lower back pain. The back muscles, ligaments, and discs are under extra stress when the spine is not in proper alignment. Strong muscles help keep the spine in proper alignment and prevent back pain. Strong muscles also prevent the spine from extending beyond its normal range of motion, which is essential to protecting the ligaments and disks from injury.

Monday, March 1, 2010

30 Tips For Better Spine Health - Part 2

16. Do Not Overwork: When possible modify postures and physical activity to reduce the risk of muscle fatigue and back strain.

17. Avoid Excessive High-Impact Activities: Each time you strike your foot during walking, running or jumping, the shock of impact is absorbed by the joints of the feet, ankles, legs, hips and low back. Avoid excessive high impact activities (see above). Wear proper footwear to reduce the degree of shock to the spine.

18. Think Ergonomically: Seek the optimum work environment. This requires an adjustable workstation to properly support the extremities and the spine. An efficient work environment will include proper phone equipment, an adjustable chair, an efficient keyboard and adjustable monitor. The work surface should have adjustable height. It will also require proper lighting. A footrest will contribute to reduced stress on the spine. Assume a relaxed yet supported posture.

19. Use Products that Promote Good Posture and Spine Health: Utilize products which support the spine from the ground up. Use support-enhancing products that can be added to poorly designed furniture and seating.

20. Listen to Your Back: Avoid positions and activities which contribute to increased back pain or cause back pain radiating down the legs. Avoid those positions which elicit numbness or tingling. If back symptoms should persist or progress, see a spine physician. If you are involved in an activity that causes or increases back pain, think about what you can change to alleviate the pain. Your body will usually tell you what it needs if you take time to listen to it.

21. Maintain Optimum Body Weight. Excessive bodyweight increases stress upon the tissues of the spine, thereby increasing the risk for abnormal “wear and tear”. Excessive body weight also contributes to alteration of the normal curves of the spine which can lead to stress on the spine.

22. Avoid Smoking: Smoking increases the risk for many life threatening conditions. Smoking is a habit which promotes tissue inflammation and impairs the healing process. Smoking contributes to blood vessel disease which can impair blood flow to many parts of the body including the back.

23. Get a Spinecare Education: Whenever possible learn more about your spine and how to take care of it. Seek insight from a spine physician. Go to websites written by spine doctors like http://ping.fm/RkhFx for valuable information which is continuously updated.

24. Drink Water: An adequate amount of water is vital to good health. The musculoskeletal tissues require water to function and to repair themselves.

25. Get Enough Sleep: Sleep is essential to good health, mental alertness, tissue growth and repair. An adequate amount of restful sleep is required to restore the body. This is related to the amount of time spent sleeping and the quality of sleep. Back pain is the most common form of nighttime pain. Many individuals with back pain suffer from fragmented sleep and wake up feeling unrefreshed.

26. Wear a Supportive Bra: A supportive bra will reduce strain placed upon the neck and upper back. A bra which is not supportive may contribute to rounding of the mid-back resulting in increased risk for chronic back pain and a humped posture.

27. Support the Abdomen during Pregnancy: A protuberant abdomen during pregnancy increases the forward curvature of the low back. This increases strain on the discs and joints of the low back. In pregnancy a brace, which supports the pelvis and abdomen, will reduce strain on the low back. The use of a brace should be discussed with an obstetrician and/or spine physician. Such a brace should be fitted by a healthcare professional.

28. Increase Abdominal Strength: The abdominal muscles help support the low back and pelvis. The abdominal muscles surround about 2/3 of the lower part of the body. Strengthening the abdominal muscles will increase spinal stability and reduce the risk for spine injury. Conditioned abdominal muscles will also contribute to more efficient walking. Strong abdominal muscles will fatigue less during prolonged standing or prolonged sitting thereby, protecting the low back.

29. Frequently Adjust Your Posture: Alternate between sitting and standing tasks to reduce stress placed upon the spine. During long periods of standing, rest one foot on a low support, and alternate the feet. When sitting rest both feet on the floor.

30. Learn to Relax: Learn and apply relaxation techniques to manage stress both on the job and off the job. This will help to reduce muscle tension and pain from those muscles.

Sunday, February 28, 2010

30 Tips for Better Spine Health - Part 1

1. Exercise Regularly: Spinal tissue repair and remodeling is influenced by the stresses placed upon them. Regular exercise and strengthening activities will promote a healthier, stronger and more stable spine. Exercise does not have to be overly strenuous to achieve significant benefits. A regular activity such as a daily walk can make a huge difference. Start an exercise program slowly to give your muscles a chance to warm up and loosen. Check with your doctor prior to engaging in an exercise program. Increased abdominal strength will help protect the spine from injury as it supports the spine from in front just as the muscle of the back support the spine from behind.

2. Eat Healthy: Proper nutrition will support spine development and repair. A proper diet will also help to strengthen spinal tissues thus reducing the risk for injury.

3. Maintain Good Posture: Assume efficient and supportive postures while lying, sitting, and standing to reduce strain on spinal tissues, to reduce the risk for spine injury and to promote spine health.

4. Invest in a Good Pillow and Mattress: The average individual spends approximately one third of life sleeping, therefore; proper support of the spine and head during this period will strongly influence spine health. A good pillow and mattress will also facilitate more restorative sleep. In some instances an individual may benefit by the use of more the one pillow. There are different types of pillows. When you sleep you do not have conscious control over your body position. A good mattress will support the spine no matter how many times one moves during the night.

5. Maintain Spine Flexibility: Regular activity and stretching helps maintain flexibility of the spine; flexibility which is required to reduce the risk of injury.

6. Balanced Carrying: Always attempt to carry items over 10 pounds in a balanced fashion, dispersing the weight as evenly as possible from right to left. Do not overload your luggage, backpack or purse.

7. Take Periodic Breaks: Avoid sustained postures. During episodes of prolonged sitting or standing, periodically take a break, stretch your legs and back. Periodic stretching will help to keep you from tightening up and injuring the spine.

8. Use Proper Phone Technique and Equipment: Avoid cradling the phone between the neck and the shoulder. Use a headset if prolonged phone use is required at home or at work which will allow you to maintain a neutral head and neck position.

9. Sleep on Your Back or Side: These positions are generally more supportive of the spine than lying face down.

10. Good Sleep Support: Sleeping on a supportive mattress. Do not sleep on your stomach. If you sleep on your side, place a pillow between your knees to reduce rotation of the low back. If you sleep on your side, try to keep your legs bent at the knees and at the hips, a position which reduces the stress on the low back.

11. Invest in Proper Shoes and Footwear: The average person takes approximately 5,000 – 8,000 steps during the course of a normal day. Proper foot and ankle support will reduce stress upon the knees and hips as well as the back.

12. Invest in Good Chairs: Individuals spend the majority of their lives in a sitting position. Chairs greatly influence sitting posture. Poor chairs contribute to chronic spine problems; well- designed chairs promote spine health.

13. Have Regular Spinal Check-Ups: It's much easier to prevent a problem than to correct one. See your local doctor of chiropractic regularly. Just as you would see your dentist to prevent tooth decay bi-annually; seeing your chiropractor can help to prevent spinal joint decay/degeneration.

14. Use Proper Lifting Techniques: Proper lifting technique will reduce the risk for spine injury. Keep the back straight and bend the legs and hips when lifting; this reduces stress on the back. Avoid lifting objects higher than your waist whenever possible. Face the object you wish to lift. When lifting hold the objects close to the body. Do not twist while lifting. When possible push rather than pull an object which is easier on the back. Seek help lifting when necessary. Lift cautiously with moderate speed.

15. Walk Efficiently: Walking requires the use of over 200 individual muscles. It requires the use of all muscles of the spine and pelvis. Walk erect with your head and neck in a neutral position. Avoiding slumping while walking. Avoid high heels and platform shoes. Avoid or reduce excessive back extension (swayback) during walking.

Friday, January 29, 2010

Why We Need a Fearless Conversation about Vaccines



When there are clouds, there’s almost always a silver lining, and this is even true in the case of the swine flu pandemic that wasn’t.

It’s becoming increasingly clear that the swine flu pandemic of 2009 will go down as one of the biggest government and pharmaceutical scams ever. And this has not only renewed a healthy, and necessary, skepticism about the swine flu vaccine, but it has also created a more open debate about vaccinations in general.

And, really, this debate is long overdue.

As Barbara Loe Fisher, president and co-founder of the National Vaccine Information Center, explained above, fear was the overriding emotion of the first decade of the 21st century in the United States. And that fear drove U.S. vaccine policy even further down a black hole.

How Fear Was Used as a Political Tool to Further the Vaccine Industry Agenda

I want to make it clear that I’m not anti-vaccine, but rather pro-vaccine safety and informed consent. Unfortunately, both safety and informed consent have been largely removed from the vaccine picture in favor of one-size-fits-all policies. These policies have been further pushed and perpetuated by carefully orchestrated fear-mongering that took place over the last 10 years.

Here is just a short recap of what took place over the past decade, along with its implications on vaccine policy:

In the weeks and months following 9-11, government officials warned that terrorists might attack using smallpox, which necessitated stockpiling enough smallpox vaccine to vaccinate the entire U.S. population.

Around this same time, U.S. soldiers were forced to receive multiple doses of experimental anthrax vaccine, also due to terrorism fears.

The Patriot Act, the Homeland Security Act and then the Model State Emergency Health Powers Act were passed, the latter of which expands the police powers of state health officials during a public health emergency.

Legislation was then passed that shields vaccine manufacturers, doctors and public health officials from all liability if Americans are killed or injured by experimental drugs and vaccines used during a public health emergency.

In 2009 a major campaign was launched to convince Americans to get vaccinated with an experimental swine flu vaccine, for a disease that was mild in most cases and a pandemic that was completely oversold.

Throughout all of this, media and public health officials would chastise anyone who dared to question the safety of these vaccines, or the motives driving them to market.

Now, however, the swine flu hysteria has actually opened many people’s eyes to the unsupported and unproven practices behind vaccine policies. The public is finally starting to wonder and question, en masse, what’s being injected into them and their children.

A One-Size-Fits-All Vaccine Program is Not a Safe One

The current U.S. immunization schedule calls for children to get 48 doses of 14 vaccines by the time they’re just 6 years old. By age 18, federal public health officials say they should have gotten a total of 69 doses of 16 vaccines from day of birth to age 18.

This “prescription” is the same for every U.S. child, even though it’s well known that some children do not react well to this schedule, and some will actually die from it.

Tragically, most doctors are far too arrogant to even consider that there is any possibility that there might be something wrong with vaccines.

Most pediatricians are indoctrinated to simply tell parents that anything related to a bad outcome from a vaccine is a mere coincidence.

What you currently have is a one-sided policy; a way of thinking that is impossible to really allow for the appropriate debate. Science is a field where you ask a question, you find an answer, and you don’t have the biases or the influences that change the way an answer or a conclusion is made.

You just are not seeing that with vaccines.

The Proper Safety Studies Just Have Not Been Done

Most of you are well aware that if you take a drug combination, you need to watch out for harmful interactions. The greater the number of drugs you take, the higher the risk that an adverse outcome could result.

Yet, the FDA has assumed that there is no difference in giving a child one vaccine to giving them five, 10 or 14 all at once. They have simply chosen to ignore the fact that giving multiple vaccines at one time is, in fact, very different from giving just one.

Dr. Larry Palevsky, a board-certified pediatrician trained at the New York School of Medicine, explains how even many of his colleagues are unaware of the lack of safety studies surrounding vaccines:

“I think that if you ask most of my colleagues where they get their information, they will say that they read it from the American Academy of Pediatrics, from the AMA, from the CDC, and in their journals.

But I would like to challenge most of my colleagues to look through the studies themselves to actually see if the proper scientific studies were done using a proper study group and a proper control group.

Were the ingredients in vaccines properly studied?

Is there a difference between being exposed to a virus, bacteria, heavy metal or toxin through the air, food, your intestines and your skin, versus when it’s injected into your body?

Have we really looked at what happens to vaccine materials once injected into a child? Is an antibody sufficient to provide protection for a child against disease?

More and more studies are coming out to show that:

The proper studies haven’t been done

Antibodies are not the final way in which your body is protected

There is a difference between how children process material through air and food versus through injection

There are particles in vaccines that do accumulate in your body and cause impairments in your immune system

There are particles in the vaccines that get into your brain

There are foreign DNA particles that get into your body

For many health professionals it is a shock to discover that there is such a lack of information on the safety and efficacy, and a mounting degree of information that actually raises suspicions about the safety and effectiveness of vaccines, and whether or not they have been properly studied.”

It’s Time to Get These Questions Answered

Health officials like those at the CDC are often unwilling to even briefly entertain the possibility of a connection to a vaccine, but there are physicians and researchers who do believe vaccines are to blame.

So isn’t it time a real, unbiased investigation was made, and these questions finally answered? For some, it is already too late. But there are generations of children, some being born as you read this, that are depending on a new conversation about vaccine science, policy, ethics and law.

One that leaves the fear of the last decade behind you; one based on real science, that takes the best interests of your child into consideration rather than what biased government planners cite as being best for society.

Show us the science and give us a choice as to whether to get a certain vaccine, and whether to risk any possible adverse reactions that might be connected with it.

That’s all you want, really, when you ask questions about vaccines, or any medical procedure, isn’t it?

And truly, isn’t that your right?

Thursday, January 28, 2010

A Case for True Health Care Reform

A report published in 2007 analyzed clinical and cost utilization data for an integrative medicine independent physician association (IPA) whose primary care physicians (PCPs) were exclusively doctors of chiropractic. Clinical and cost utilization were based on 70274 member-months over a 7-year period.

According to Richard Sarnat, M.D. (one of the physicians involved in the report): “…regular utilization of chiropractors as primary care physicians reduces:

-the need for hospitalization by 60.2%,
-hospital days by 59%,
-pharmaceutical usage by 85%,
-outpatient surgeries and procedures by 62%, and
-overall global health care costs by more than 50%!!”

His conclusion was that “Chiropractors could single handedly solve the healthcare crisis.” Maybe our politicians need to become aware of this and see all the trillions spent on unnecessary drugs and surgery and utilize safe and natural chiropractic as a first line of health and prevention!

Chiropractors are experts that deal with musculoskeletal conditions and should be utilized as a first response option for such complaints. This is one of the most conservative measures people can take to prevent and correct conditions relating to the musculoskeletal system. If conservative measures do not produce reasonable results then the option of medicine and/or surgery becomes a viable option. Patients need to exhaust the most non-invasive treatment options first and see their doctor of chiropractic today.

Friday, January 8, 2010

Seven Simple Steps to Getting Slim!

Forget the fad diets because none of them offer you realistic life long behavioral changes. They are short lived help-me-lose-20LB by next month diets that offer little in the way of proper nutritional habits. You can sacrifice one macronutrient only for so long before you become deficient in some essential vitamin/mineral/fatty acid etc. Instead, focus on very realistic lifestyle behavior changes that don't put you under tremendous amounts of stress. A simple rule of thumb is to use the 90/10 Rule. This rule simply states that for 90% of your required meals you eat clean. 10% of the time you eat what you enjoy without reservation and guilt. So, if you have 40 meals per week then 4 of those meals should be what you truly desire with no apprehension and completely guilt free. Enjoy and savor these meals for things you crave regularly. Snacking is acceptable, encouraged and will constitute a meal throughout the day. A snack can be fruits, vegetables or nuts and seeds. Eat every 2 to 3 hours even if you are not hungry. Every meal should consist of a serving of vegetables and a lean protein with the exception of your post workout meal including a starchy carbohydrate within one to two hours after exercising. This is assuming all of you are working out. If you are not exercising regularly then let this be motivation to commence a fitness plan today. You don't need to spend hours per day at a gym or sports club. You don't necessarily need a personal trainer. You don't need formal work out attire. Go for a brisk walk around your neighborhood. Climb stairs at work or at the mall. Park as far away as you can from wherever you shop. All of these things add up over time. It is a cumulative effect that helps your body make the physical changes you desire. Let's recap to simplify what we discussed:

1. Begin with the 90/10 Rule

2. 90% of the time you eat clean!

3. 10% of the time you eat whatever you desire, no restrictions, no guilt!

4. Snacking is encouraged to help you keep satiated and maintain stable blood sugar levels throughout the day.

5. Eat a starchy meal only after you workout - within a 1 to 2 hour window .

6. Eat every 2 to 3 hours even if you are not hungry.

7. If you don't exercise then begin now! No excuses. We are all busy but if you desire physical changes then proper nutrition, regular exercise, and positive thinking are the 3 crucial components to experiencing true health.

Make 2010 the year about YOU! Change your lifestyle behavior to become a healthier YOU!